Drèze, Xavier: search on Z-Library

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1

Signaling Status with Luxury Goods: The Role of Brand Prominence

Han, Young Jee, Nunes, Joseph C, Drèze, Xavier

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 4.51 MB

english, 2010

2

Measuring the Price Knowledge Shoppers Bring to the Store

Vanhuele, Marc, Drèze, Xavier

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 138 KB

english, 2002

3

Internet advertising: Is anybody watching?

Xavier Drèze, François-Xavier Hussherr

Journal:

Journal of Interactive Marketing

Year:

2003

Language:

english

File:

PDF, 413 KB

english, 2003

4

Moving from customer lifetime value to customer equity

Xavier Drèze, André Bonfrer

Journal:

Quantitative Marketing and Economics

Year:

2009

Language:

english

File:

PDF, 460 KB

english, 2009

5

EDLP, Hi-Lo, and Margin Arithmetic

Stephen J. Hoch, Xavier Drèze and Mary E. Purk

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 669 KB

english, 1994

6

Measurement of online visibility and its impact on Internet traffic

Xavier Drèze, Fred Zufryden

Journal:

Journal of Interactive Marketing

Year:

2004

Language:

english

File:

PDF, 170 KB

english, 2004

7

Using Combined-Currency Prices to Lower Consumers’ Perceived Cost

Drèze, Xavier, Nunes, Joseph C.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 121 KB

english, 2004

8

Brand Extensions of Experiential Goods: Movie Sequel Evaluations

Sood, Sanjay, Drèze, Xavier

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 137 KB

english, 2006

9

Shelf management and space elasticity

Xavier Drèze, Stephen J. Hoch, Mary E. Purk

Journal:

Journal of Retailing

Year:

1994

Language:

english

File:

PDF, 1.91 MB

english, 1994

10

The Endowed Progress Effect: How Artificial Advancement Increases Effort

Nunes, Joseph C., Drèze, Xavier

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 122 KB

english, 2006

11

Modeling Movie Life Cycles and Market Share

Andrew Ainslie, Xavier Drèze and Fred Zufryden

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.90 MB

english, 2005

12

Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior

Drèze, Xavier, Nunes, Joseph C

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 580 KB

english, 2011

13

Measuring the Price Knowledge Shoppers Bring to the Store

Marc Vanhuele and Xavier Drèze

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 2.85 MB

english, 2002

14

Conspicuous consumption in a recession: Toning it down or turning it up?

Joseph C. Nunes, Xavier Drèze, Young Jee Han

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 245 KB

english, 2011

15

Modeling Movie Life Cycles and Market Share

Ainslie, Andrew, Drèze, Xavier, Zufryden, Fred

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 198 KB

english, 2005

16

Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

Xavier Drèze and David R. Bell

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 3.85 MB

english, 2003

17

Using Combined-Currency Prices to Lower Consumers' Perceived Cost

Xavier Drèze and Joseph C. Nunes

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.21 MB

english, 2004

18

Putting one-to-one marketing to work: Personalization, customization, and choice

Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. Joh

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 250 KB

english, 2008

19

Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

Drèze, Xavier, Bell, David R.

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 315 KB

english, 2003

20

Choice in Interactive Environments

Joel H. Steckel, Russell S. Winer, Randolph E. Bucklin, Benedict G. C. Dellaert, Xavier Drèze, Gerald Häubl, Sandy D. Jap, John D. C. Little, Tom Meyvis, Alan L. Montgomery, Arvind Rangaswamy

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 135 KB

english, 2005

21

Signaling Status with Luxury Goods: The Role of Brand Prominence

Han, Young Jee, Nunes, Joseph C., Drèze, Xavier

Journal:

Journal of Marketing

Year:

2010

File:

PDF, 3.40 MB

2010

22

Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior

Xavier Drèze, Patricia Nisol, Naufel J. Vilcassim

Journal:

Quantitative Marketing and Economics

Year:

2004

Language:

english

File:

PDF, 315 KB

english, 2004

23

First Impressions: Status Signaling Using Brand Prominence

Han, Young Jee, Nunes, Joseph, Dreze, Xavier

Journal:

SSRN Electronic Journal

Year:

2008

Language:

english

File:

PDF, 1.20 MB

english, 2008

24

Seventh Tri-Annual Choice Symposium || Putting one-to-one marketing to work: Personalization, customization, and choice

Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas and Z.

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 1.49 MB

english, 2008

25

Internet advertising: The medium is the difference

Drèze, Xavier, Zufryden, Fred

Journal:

Consumption Markets & Culture

Year:

2000

Language:

english

File:

PDF, 234 KB

english, 2000

26

LE DATA-MINING ET L'ALTERNATIVE MODÈLES CLASSIQUES / RÉSEAUX NEURONAUX

ANDREW AINSLIE and XAVIER DRÈZE

Journal:

Décisions Marketing

Year:

1996

File:

PDF, 1.34 MB

1996

27

Lessons from the front line: two key ways in which the internet has changed marketing forever

Journal:

Applied Stochastic Models in Business and Industry

Year:

2005

Language:

english

File:

PDF, 79 KB

english, 2005

28

First Impressions: Status Signaling Using Brand Prominence

Han, Young Jee, Nunes, Joseph, Dreze, Xavier

Journal:

SSRN Electronic Journal

Year:

2008

File:

PDF, 1.20 MB

2008

29

Exploiting the installed base using cross-merchandising and category destination programs

Xavier Drèze, Stephen J Hoch

Journal:

International Journal of Research in Marketing

Year:

1998

Language:

english

File:

PDF, 396 KB

english, 1998

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